Steve Neale- Theories around genre
He believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre- but must also subvert these conventions in order to not appear identical.
Genre exists so we can differentiate between different media texts
Benefits of generic classification:
- The audience understands
- Producer benefits
The advantage of genre is that we can as an audience be able to clearly identify different media text. It also gets films and t.v series made.
Disadvantages of genre is theres sub genres and hybridity of genres which makes it harder to differentiate and gives the audience expectations that the audience feel they have to conform to. Another disadvantage is its syndical and manipulative.
No comments:
Post a Comment