Henry Jenkins:
This is where fans of the media product read it in a way that is wasn't really intended. an example of this is shipping- where fans will take two characters and they will want them to be together. this is a type of negotiated reading, as it is not what the producer intended for the audience to see. it is an active audience theory as the audience is choosing what they want to take from it
Fan sub- a subtitled file made by a fan
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