Regulation

Regulation: Media regulation is the control or guidance of mass media by governments and other bodies.

• Used in tv to stop children seeing certain things
• Television is regulated through the use of the watershed in order for them not to get complaints  (watershed 9pm)
• Mass media- The mass media is a diversified collection of media technologies that reach a large audience via mass communication. hypodermic needle theory
• Ofcom - harm and offence and limiting it - harm and offence: this is where something can cause someone to be upset
• Sonya Livingston and peter hunt- theory it is getting harder to regulate media as there are so many more ways to access things such as digital media
• self regulation e.g parent control on tv shows (sky pin)

Harm and offence in Humans:

you can get hold of an air riffle much easier than another gun-
this is offence as it is rebelling outside of social norms
she is finding fun in shooting someone because she finds it
funny (sadism)

    

Reception theory:

Stuart Hall's theory:  media products are received 3 different ways- all to do with ideology 

1- dominant reading

2- negotiated reading

3- oppositional reading

Humans ideology- we are all too dependant on the use of technology