Regulations:
- Must complete an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences)
- Unassessed participants may act in,or appear in the media production, or operant lighting, sound, recording and other equipment under your direction if required.
RULES:
- Task one- Create an original music video to promote your new artist or band
- Length: 3 mins-3 mins 30 seconds
- Need two or more filming locations (e.g studio, rehearsal or live venue, or other locations)
- Wide range of camera shots, angles and movement to interpret the music and lyrics of the song
- Shots of artist or band to establish a clear identity/image
- Performance footage (rehearsal and/or live and/or lip synched)
- Representations of at least one social group
- Clear structure with an element of narrative
- Every shot needs to be in focus/clear
- Editing of original footage to the music track
- Graphics depicting the original name of artist or band and title of the track
- Use media language to demonstrate intertextuality and/or generic hybridity
- Convey a complex representation of a social group using media language
- Subvert and challenge typical representational stereotypes
- present an ideological context typical to an independent music labels
- Create a magazine that demonstrates clear stylistic thematic and ideological links to your music video
