Homework

Compare advertisement genres

With the Gucci advert it's target audience would be upper class people, therefore the advert is aimed to appeal to a different target audience than a charity advert. The mode of address in this advert is very sophisticated especially with the uncluttered layout. Also the colour purple connotes sophisticated and class which would appeal to the target audience. This advert uses connotations of colour to catch the target audiences attention, also the uncluttered layout appeals to someone who lives a simple and uncluttered life stereotypically someone with a successful career. This advert also uses symbolic codes as the audience feel that if they buy this product they will be able to achieve their ideal lifestyle like the models.




With the Water Aid advert the producer uses proairetic codes which suggest that unless the public donates money to help the children they won't survive, which is a hard hitting advert. This advert also uses direct address which involves the audience as they feel as though its speaking directly to them, therefore making them feel as though its their responsibility to save the children. This advert conforms to stereotypes of children in third world countries, that they're poor, skinny and unable to support their families. Also a sad tone is used with distressing music and camera footage. This adverts also follow the conventions of a charity advert, for example direct address and distressing images.