Cultural Capital

Revising the industry theorists:

Power and media industries- Curran and Seaton- The media is controlled by a small number of companies primarily driven by the logic of profit and domination.

Regulation- Sonia Livingstone and Peter Lunt- Transformations in the production, distribution and ,marketing of digital media, have placed traditional approaches to media restrictions(regulation) at risk. 

Cultural industries- David Hesmondhalgh- Companies try to minimise risk and maximise audiences through vertical and horizontal interrogation.


Cultural Capital-  The cultural resources of an individual, for example knowledge, qualifications, art, customs and tastes. A form of hegemony.



How does The Daily Mirror speak to it's working class audience?

• large picture 
• sans serif font 
• 65p affordable 
• tram crash- talks about public transport
• capital letters used- straight to the point 
• more news for entertainment than serious news
• simple straight to the point front cover- suggesting they aren't as highly educated (GCSEs level)
• only 1 headline/ main story- suggesting that the audience can't focus on more than one thing at a time
• direct address makes working class feel more included " what it means for you"
• cluttered and crowded layout 
• using a restrictive lexis it could lead to a person thinking they are one thing when they aren't

Clay Shirky- 'End of audience' theorist:

Audiences are no longer passive: they interact with media products in an increasingly complex variety of ways.