In component 1 you will get unseen products, you will be asked to compare and contrast.
Component one: either film industry, music videos, newspapers, advertisements . Unseen text will also come up
Component two: We know what will come up.
In component 2:- Media language
- Representation
- Media industries
- Audience
- Your point of view/opinion needs to come across when answering the questions.
- There is a historical context to the magazine section which needs to be included.
- You need to interpret and make up the question your self. "In this essay I shall argue..."
- You need to set out how you will be going to answer the question.
- Balanced argument is not needed when answering this question.
- 50 minutes per question 10 minutes of planning.
- NO SNACKS ALLOWED IN EXAM!!!
Magazines we are studying:
Woman magazine- August 23-29th 1964
- Cheap magazine 80p in todays money
- The title is serif font and fancy, which could connotate how women are seen
- Has elements of romance and domestication with the handwritten style
- Purple/pink stereotypically feminine colours
Women's magazine became very popular in the post-war period and, in the 1960's, sales of women's magazine reached 12 million copies per year. Woman's sales alone were around 3 million copies per week in 1960.
- Women were objectified during these times, that the women were the cooks.
- The mens roles were to work and provide for the family.
- Demeaning consenting representation if women.
- The stereotypical views of women and what they could do was changing during this time
- Advertisement started including women in their ads suggesting women were gaining more power/ money
- Viewed women had desedable income
Roland Barthes- Semiotics:
- Hermeneutic
- Proairetic
- Symbolic
Claude Levi Straus- Structuralism:
Binary oppositions. We see the world through what it isn't instead of what it is.
Codes and conventions of a magazine:
- Glossy front covers/pages- connotations of quality
- A lot of advertisements
- Full page photographs
- They are much more about the look and design unlike newspapers
- Often come with free gifts/samples
- Has more of a gossipy mode of address
- Can take an exclusionary mode of address
Magazines:
Terrorizer:
Layout and design:
Red- dark
Font- like dripping blood
White- stands out
Scary cover model- tattoos rings and heavy jewellery
Gothic theme
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