She uses algorithmic logic to appeal to her target audience - she's hyper-real
- The use of brands (key words) in the title of her videos as well as the thumbnails in order to generate more clicks as they are popular
- Her face is in every single one- it's always the same facial expression
- Same font- hand written, serif font- in every thumbnail
- Use of her name at the end of each title
- Only need to watch 30 seconds are less of a video to count as a view
Using algorithms is a highly manipulative way of getting people to watch/ see certain things. This is because people are consciously using the algorithms purely to make sure that the videos are constantly seen and clicked on.
It's not only the producers who use them in order to create content, it's also the platforms on which you use them.
The audience no longer exists- all that remains is a hyperreal construction forged by algorithms- to target a theoretical machine fabricated audience- platforms and producers are targeting a collection of data that will generate them the most money
Clickbait:
- Clickbait titles are hermeneutic codes and this means that people want to know more- it works due to the curiosity of the unknown
- Generates clicks
- platforms such as youtube are trying to create hyper-engagement - pointed out by Guiliaune Chaslot who worked on Youtube's algorithms- by exploiting people into watching certain content
Social media is regulated by OFCOM, however they don't actively regulate sites.
BBC documentary:
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