How does this trailer target a specialised and generalised audience?
According to David Hesmondhalgh, "it is essential for industries to minimise risk and maximise profit."
- Targeting a minority audience (black female led in the game) subverts expectation that target audience is young straight white men- black female avatar/character
- New missions- targets pre existing fans
- Common industry practise to re-release games on more popular consoles
- Tackles big ideological issues about slavery and colonisation - pushes boundaries, creates bigger word of mouth
- Trailer is very similar to the film Django Unchained which was released in 2012 the same year this video game was originally released - it is a cult film which deals with slavery in anti-bellum America
- High quality animation, graphics, locations and sound track - very high production values
- This is a big budget, hight quality game developed by Ubisoft
- Multiplatform release of the game on both PS3 and Xbox 360
- Minimising risk by going for a larger, general audience through Multiplatform release
- Trailer shares the conventions of a high budget Hollywood film such as voice overs/narration, also had lots of proairetic code (action)- high quality orchestral soundtrack
- Mise-en-scene of all assassins creed are very similar- historical settings
- Assassin’s Creed III sold 3.5 million copies in its first week
One criticism is that the game has been over saturated
Video games used to be regulated by a company called ELSPA before PEGI
PEGI- Pan European Game Information
The number doesn't refer to the level of difficulty it just informs the audience about what's in it
it is an advisory classification system it is up to the shops discretion to sell it to someone who is under the age
bbfc- can rate certain games
the regulation of video games in the uk is completely ineffective partly due to digital technology
No comments:
Post a Comment