- They did the sound track to Les revenant:
- to attract a pre existing audience
- an example of synergy between the two products
- they get subcultural capital from doing the sound track for Les Revenant
- both Mogwai and Les Revenant share the same ideology
- Instrumental rock-band (doesn't have lyrics)
- Not very pop like
- very loud- closer to metal then rock
- uses electric guitars which are distorted
- Lack a front man- no lead singer
- They look boring and unattractive
- own their own record label called 'Rock Action'
Les Revenant trailer:
How does the trailer to Les Revenant appeal to its target audience:
- through the use of english subtitles
- all the writing is in english
- targets an international audience
- got all the quotes from newspapers such as The Sunday Times- which is sold in Britain and Australia
- through the montage it makes it look fast pace and action based the clips have been taken from the whole series
- Les Revenant is an A-typical tv show which is hard to sell
- Its like marmite
- It encourages audiences to take an active reading- it invites its target audience to negotiate the readings of the programme
Another example of merchandise is the tying book which is in English and there is a tv shirt which has the name of the pub on it - demonstrates they are a super fan
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