"It is essential for a TV programme to simultaneously target both mass and specialised audiences"
Explore this statement with reference to Les Revenants
Thirty minutes
Knee jerk reaction: Yes! Les Revenants expertly targets both 'casual' and 'devoted' audiences, by providing the audience with a range of polysemic readings
Key theory: Stuart Hall's reception theory PNO
P- preferred
N- negotiated- The audience generally agrees with what they see, but they may disagree with certain aspects
O- opersition
O- opersition
negotiated- sex and death- binary oppersition
write about trailer- mass audience- british
intro
2 paragraphs
conclusion
polysemic- Polysemic text refers to the idea that any text can have multiple meanings rather than a single meaning.
MICHAEL'S TOP TIP - how useful is this theory really? Does Les Revenants even have a preferred reading? Surely it lacks one, instead focusing on confusing the audience as much as possible with a range of hermeneutic codes and complex use of intertextuality?
- There's now more/ diverse range of choices in TV
- There started with only 1 channel
- Channel 4 (4th channel) (1982)
- Broad casting doesn't really exist, its more about narrow casting
- Now it is possible to stream shows whenever you want (uses the internet)
- Les Revenant: was screened on channel 4 in the uk
- Keep context to a minimum, just a few facts
- Uses hermeneutic codes throughout
Key scenes:
audience responses/ negotiated response:
- confused but i like it
- its in french but theres subtitles i can't be bothered to watch it
- confused whats the mum going to do?
- what are the weird pictures on the door
- active audience leads to more revenue
- cu shots of Claire's, far too uncomfortable
- Feeling sorry for Camille
- enjoyment at having genre conventions exploded
- its nothing like the trailer
- crane/tracking shot following Claire up the stairs conforms to horror conventions
- enjoyment at having Claire's atypical response- a fully flashed out character, subverting character archetypes
- frustration at the use of montage, lack of definitive action and fast paced editing
scene 2:
- what is going on
- who is he
- why isn't she at school
- whys she panicking
- enjoyment at mystery being revealed
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