Uses and Gratifications- Kylie Minogue

Hand on your heart music video- Kylie Minogue 

• Primary target audience- Teenage females (12/13)
• The ideology of the song is about love 
• Mise-en-scene of her hair appeals to the target audience- it is aspirational 
• Mise-en-scene of the dresses encodes the ideology of the song 
• The audience are able to relate
• People might find the 80's appealing and want to watch it 
• She looks as if she is trying to appeal to heterosexual males 
• Constantly looks directly into the camera- direct mode of address- feels like a live concert 
• Narrative is encoded through symbolic codes such as the colours of the dresses
• Video doesn't anchor the audience