How does the website reinforce brand identity of the magazine?
- Relates to culture jamming which is there main thingy
House style:
There is no clear or evident house style on their website
What does the website offer that is different from the content of the magazine:
The website offers videos
Also there is lots of sound on each page
How does the website extend the brand?
Through their merchandise such as books and videos
$130
How does the magazine use social media?
How can readers interact with the magazine through the website and social media?
Livingston and Lunt- regulation theory- That regulation is not effective
Hesmondhaul- vertical intergration
Seaton - power of the media industry- driven by profit, power and control- need indipendenly producer magazines
It is important for Adbusters to have an online presence because it is another way for them to spread their ideology to a wider audience. Adbusters dominant ideology is to go against the advertisement industry as they are anti- capitalist. They use Facebook, twitter and instagram to get t a younger audience as they are stereotypically always on social media. These younger demographic are one of which can stereotypically be easier to manipulate, therefore they potentially could become anti- capitalist. This is evident in the hypodermic needle theory were it is it believe it by using social media is it a fast and easy way to get a certain message or ideology across to people quickly. Therefore spreading it to a mass media. Adbusters is also known for their culture jamming theory where they highjack an advert and change it to manipulate the advert or adverts to show their ideology.
Occupy Wallstreet:
Buy nothing day:
Goes against capitalism as it was on black Friday which they do not agree with
Criticism Adbusters is a luxury expensive product which contradicts their ideology
Newyork times article:
IF you haven’t finished your holiday shopping yet, don’t bother.
Skip the mall and the neighborhood store, resist the urge to shop online and, by all means, don’t buy anything you don’t truly need.
So says Kalle Lasn, 70, maestro of the proudly radical magazine Adbusters,published in Vancouver, British Columbia. Mr. Lasn takes gleeful pleasure in lobbing provocations at global corporations — and his latest salvo is “Buy Nothing Christmas.”
Being a capitalist gives solutions
makes life easier
Gives us an order to life- if someone is poor they haven't worked hard enough
Makes people feel good about themselves- gives people an identity
Criticisms of Adbusters:
Their ideology can sometimes be confused
They don't provide alternative
