Representation of gender:
The representation of women in Adbusters is consistently subverted.
This is illustrated on the front cover where the cover model is shown to be shouting and screaming. Which subverts the role of a man as they are stereotypically meant to be the one in charge who is calm and in control.
The representation of women in Adbusters is consistently subverted. In every case in Adbusters the genre norms are being subverted, it goes against hegemonic ideas of genre.
For example in the advert there is a female models legs but then her top half has been replaced by a cage of african people- migrants. The image lacks anchorage. Adbusters frequently use the technique culture jamming which is shown in this advert. These two images form what Levi Strauss would call a binary opposition, creating conflict. The image one the bottom is in colour which connotes wealth, health and joy. However the image on the top in black and white connotes poverty, gloom and struggle. The female legs connote the fashion industry. Lizbet van Zoonen theorised that women are only products to look at.
Adbusters take away the audiences response to the model.
-Representation is a way of manipulating the audience.
-One ideology of adbusters is to criticise and attack adverts- Capitalism- based around money- Adbusters are anti capitalist
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