Magazines: Industry

Brand identity:  How a business presents itself to and wants to be perceived by its consumers. It's also a way of differentiating themselves from other brands.

Advantages of a specific target audience:

• When a magazine targets a audience they also construct their target audience.
• 'Brand loyalty' is when you keep going back to a certain brand.
• Another advantage f having a specific audience means you can include specific adverts 
• Demonstrates the ideology 

A magazine will always attract ad target a specific audience, and this makes them specialised.

Brand identity:

             

Comparison:

• Vogue has a simpler more sophisticated cover 
• Vogue has a more glamorous and sophisticated brand identity 
• Vogue is more serious
• Woman magazine is more messy with a sans serif font making it more simple and informal
• The expression on vogues cover is more serious whereas on Woman's magazine its more informal as she is smiling 
• In vogue there is regal connotations with the use of the colour blue- she is well off, superior and middle class 
• The model on Woman's magazine looks naive as she is simply made up and she is smiling because she is a woman and hats what she is meant to do 
•  Clearly a forced smile showing her as a passive person 
• The colour vogue blends in with her head dress which means they are confident with their brand and is well known by their target audience
• The mode of address with vogue is snobby and implies you need to be in with the in to be able to read this magazine 
• Vogue is a high end fashion magazine
• Sofia Loren looks older and more serious and mature whereas the model off woman's magazine looks younger 
• Vogue is exclusionary if you have it then your part of an exclusive club 
• The emphasis is on the cover model with the vogue magazine
• The lexis is restrictive in vogue as you have to be highly educated to understand that cover lines 
• With woman magazine you know exactly what you are going to get whereas wit vogue you don't know until you buy it or pick it up 
• Vogue has a more established brand identity unlike in woman's magazine 
• Woman's magazine is weekly and friendly like someone from down the road