Friday, 26 January 2018

Double page water adverts


Gives the tap a personality and a sex
Personification of "him"
binary oppositions between the two images 
High angle shot connotes venerability 
Empty hands however have water droplets on them with wrinkly hands showing she's just had a bath 
Saying we should appreciate water  
The tap is the fetish  
Water has been commodified and glamourised 
 

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