Introduction to newspapers

Newspaper unit looks at all 4 aspects:

• Media language 
• Representation
• Audience 
• Industry

Institution- The values and ideology of a media production.

Industry- The method of producing something.

The use of pastel colours make the colour seem more inviting, approachable and colourful.

The choice of students displayed in the website create an ideology of a chilled and laid back atmosphere which is expecting of all students. Also the students connote originality for example Isobel with her pink hair and statement clothing. One of the ideologies is you can do which ever subject you like no matter what you look like or who you are.

Long Road website must have values and ideologies displayed on there website because they need student as they bring in money which they need. Therefore there's strong competition. Long road is a business.

Logos:

  

Shell Logo:

• Colours are bright and blocky.
• The yellow and red could symbolise fire which symbolises fire and combustion which is related to fuel/oil.
• The logo represents a oil/fuel company, therefore the shape (shell) is effective as it represents the sea and fossils which the product is made of.
• The shape also looks like an empty petrol gage.
• The colours could also represent power and royalty.
• Symbolic of routine as it looks like a sunrise also making it bright and optimistic. 
• Sharp lines suggest it being fast.

Starbucks Logo:

• American- statue of liberty on the logo.
• Mermaid as part as the logo.
• Colour green- colour of money in America.
• Wavey lines makes the audience feel tired making them want a coffee.
• We know she is female because of her hair and females and mermaids are often liked together.
• Colour green connotes natural.

First impressions:

• Tabloid newspaper
• Assumes the audience is all english and knows what the slang term "Corrie" means/is referring to.
• Picture os trump creates a reaction out of the audience.
• Comes across as if it is filled with gossip.
• Looks very similar to a tabloid magazine.
• Makes light of a serious issue.