1963
Target audience: male heterosexuals
Generic Conventions:
Paretic code shows something is about to happen.
Connotative Features:
Females wearing revealing clothes= attraction
Black-death
Red-blood
Foreign antagonists
By 1963 standards is this is them barely wearing any clothes(underwear).
How the story is told:
- Through the use of colours
- Vampire Costumes- Gothic horror
- Blood- someone will get hurt
- Two in white/lighter colours symbolises purity and the innocent characters
- Symbolic code- the red on the vampire jacket- audience assume there will be death,blood or romance.
- Character archetypes- Damsel in distress
- The representation of women in this poster is that there objectified.
- Male characters aren't objectified or sexualised in this poster unlike women.They aren't standing around barely dressed unlike the females.
- Binary oppositions- light/dark, evil/innocent, kiss/vampire, male/female, power/helplessness.
Objectification- the process of representation an individual as an object. Takes away someones humanity.
Sexualisation- The process of representing an individual for sex.
Yellow: often used in horror films- meant to make someone feel hungry.
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