Exam Information-How to answer

(30 marks - spend 45 minutes)

How to answer:

1. Underline key terms whilst reading the question 
2. Plan using bullet points- on exam paper
3. Introduction
4. Paragraphs
5. Conclusion 

Introduction:

• Definitions- Key terms (demonstrates knowledge)

• Context- Background of the advert

• Argument- Point of view ("I am going to argue that... audience response is influence by the time period the media product was released  in")

Paragraphs within the text:

 

POINT:

1) Genre conventions

2) Audience response( z-line)

3) Ideologies 

EVIDENCE:

Very specific examples of the text/advert

Media language- Textual analysis toolkit 2017

EXPLAIN/ARGUEMENT:

Conclusion:

Least important paragraph- just sums up your points