Media terminology

Media terminology

Z-line: The direction our eyes go across a media text, in a large Z shape.

Rule of thirds: The subject of the shot is placed on the crossing points of each third on screen (positioning on screen).

Headings and sub-headings: Main title and extra information.

Serif fonts: Formal font- with the flicks.

Sans-serif font: Informal font- no flicks.

Lexis:The choice of language used.

Mode of address: The way the media product speaks to the audience.