Charity Advert Water Aid - Claudia singing

Water Aid Advert- Claudia sings Sunshine on a Rainy day:

• Focuses more on the positives
• Water is shown to bring the community together
• Showing her as not a victim which differs from other charity adverts

Establishing shot of the next country

English accent on the radio
Establishing shot 
The rain also makes us feel bad as we have rain which
 provides us with water whereas in Africa they
 don't have that opportunity.

Shows a sense of community from them having the water.

Binary opposition between the dull weather in England between the bright colours at the end when they're together getting their water.

Ideology-



Statistics have been used of 650 million people still needed to be helped. This makes the target audience feel bad for those who don't have clean water and makes them feel as though they could help and change peoples lives by donating the money. 

Symbolic code- the water symbolises hope,happiness, and new opportunities