Explore how the set editions of Woman and Adbusters reflect the historical context of the time they were made in:
Adbusters:
2016
The dominant ideology of the producer is to make the audience feel guilty for spending money on expensive shoes instead of giving money to charity
Adbusters are protected by the fair use policy
Genre codes and conventions – changes over time? conventions of a fashion advert with a photograph of the 'product'
Layout and design- simple, little language - binary opposition of rich and poor- large logo position in the top centre draws audience attention to the 'brand'
Composition - positioning of masthead/headlines, cover lines, images, columns, font size, type, colour - Pun of 'red soles' because the bottles would make uncomfortable shoes and make their actual feet red (under the image of the feet in bottles)- little font apart from logo and the pun under neath
Images/photographs - shot type, angle, focus- referential/symbolic code "red soles are always in season"
Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up ,Graphics, logos - white background connotes purity and innocent- binary opposition making the smaller image stand out- logo of the Loubouton shoes which usually start at around £800- the dirt back ground suggests this is someone from Africa (intertextuality) -
Language – headline, sub-headings, captions – mode of address- little language - dark humour is used- referential/symbolic code "red soles are always in season"
Anchorage of images and text- image lacks anchorage,
Elements of narrative (Todorov) - breaks the boundaries - make the audience feel guilty for spending money on expensive shoes instead of giving money to charity- criticising we live in a consumerist society - creates and exciting and dangerous narrative for the audience
Woman magazine:
August 1964
Cheap magazine- 80p in todays money - sales were around 3 million copies per week
all about saving and getting the most for your money compared to how much people spend on kitchens in todays time
Genre codes and conventions – changes over time? challenges stereotypes as the mother is teaching the little boy how to cook
Layout and design
Composition - positioning of masthead/headlines, cover lines, images, columns
Font size, type, colour- title is serif font and fancy which could connote how women are seen- uses, the pink font is stereotypically feminine colours
Images/photographs - shot type, angle, focus
Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up
Graphics, logos
Language – headline, sub-headings, captions – mode of address- very feminine related issues such as cooking - reinforces the idea of stereotypical housewives
Anchorage of images and text- women were objectified during these times- that the women were the cooks
Elements of narrative (Todorov)
