- Accessed through Podcasts- can be played online and accessed at any time of the day
- Produced by BBC
- Distributed on BBC website
- BBC rebranded from BBC radio to BBC sounds
- Funded through the license fee
- the BBC is an institution- we have certain expectations of quality- public broadcaster provider
Curran and seaton
Livingston and Lunt
each image has a thumb nail image
each show is meeting the needs of different target audiences
John Peel- started off as a pirate DJ then was hired by the BBC- known for doing whatever he wanted on air- his show didn't have a huge audience but has a niche audience instead - had a lot of diverse content
Zoe Ball Podcast: ( BBC radio 2)
- Audience: middle age (30-50s), female, working class, family, working mum
-Attracts target audience through the guests they have live on the show along with the type of music/tracks they play
- Audience interpretations: could see it as an insight into the guests lives, could be found aspirational, find out new things, discover new and older music
- How technology is used: only a dedicated audience would search for the show if they're not in the car
- How can audience use this show: superficial rather than in-depth means the audience may use it to boost their social interactions
- Reception, fandom and the end of the audience: preferred reading- comfortable easy listening, oppositional reading- that it's about celebrities and their lives to possibly distract you from your own
Other examples:
- Ted talk- BBC 4, uses ted brand in order to target their older audience
- BBC radio 2 overall has a much broader music selection, not just new songs and lots of genre
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