promotional material- Assassin's creed 3 liberation- a theories

Ubisoft is FRENCH- the game is a celebration of french culture
poster:





















Banner ad:












promotional trailer:

there are certain items of merchandise which will appeal to a certain cult audience 

Responding to potential questions

This is your opportunity to use the evidence you just found to not only back up your excellent points in the exam, but also do make detailed responses in the next few lessons. 

1. Draw up a detailed pen portrait for the target audience for Assassin's Creed III: Liberation. Think age, gender, class, lifestyle, cultural capital…

Aged 14-20

Hobbies: coding, programming, likes science and maths

Middle class

Clever, good at using technology 

1. How does Assassin's Creed III: Liberation attract/target its audiences (primary and secondary, niche ('core') and generalised ('casual'?) ? 
2. How does Assassin's Creed III: Liberation  construct an audience?
3. How does Assassin's Creed III: Liberation and its marketing appeal to its target audiences?
4. How does Assassin's Creed III: Liberation use technology to maximise audience consumption and to ensure sales?

what happens when you play/watch to many video games/watch to much tv:

you become violent 
you become antisocial 
you become stupid 
your attitudes and opinions change
linked to hypodermic needle model -  flawed as only the minority become affected


Generally, video games have a continuous representation of violence- which is cultivation  
they present violence as the only real way to solve things

Doom was released in 1993, which created a moral panic 
amplification- when the media pushes it out of proportion



passive audience theory: hypodermic needle theory-  suggests the audience isn't clever and are easily manipulated

passive: cultivation theory

reception theory:

Stuart hall- reception theory- encoding/decoding- preferred(when the audience agree with the ideology), negotiated(your in the middle), oppositional( you don't agree with the ideology/reject it ), aberrant (when you don't understand it)

Assassins creed 3 liberation: Dominant ideological perspective

-violence solves problems

- violence is expectable

- in life there are good guys and bad guys

- good vs evil (binary opposition)

- antislavery- what the game is based on 

- women can do the same as men - gender equality 

- the game is a celebration of french culture- to appeal to a wider audience 

- the game is fun 

preferred- that violence is an acceptable way to solve violence, and that slavery is unacceptable and needs to be challenged 

negotiated- the actual game is confusing but agree with the antislavery message

oppositional- that violence shouldn't be used, the game isn't fun 

There are more ways than before to negotiate ideologies- multiple interpretations- multiple experiences- especially in video games



Lore- an underlying story or deeper story in a video games- which you wouldn't know or understand 

Environmental story telling- get the story through other things such as descriptions of objects, talking to characters and video clips