Music videos

What is a music video?

A video that accompanies a song 
The visual aspects of the song
Often includes performance
Often with a band 
Provides the audience with another level of entertainment 
To make money 
*A music video needs to look how the song sounds*
A music video is an advert for the song  



Polysemy- Multiple meanings 

Conventions- performance, music in the background, people dancing in the background/setting, staged, dramatic lightening, 4 mins long

Construction- Where an ideology of the producer in constructed 

Intertextuality- When you make reference tho another media product

Social and cultural context- what is going on at the time(life,culture and politics)



People identify with music more than any other media product, fans tend to becomes obsessive, and relate to the artist.
people often listen to music while on there own to make them feel less alone 
Another reason we use music is for social interaction 
Music is also very personal for the audience 



France Gall Baby Pop Scopitone:

Scopitone- your own personal music video, similar to a small juke box 

The bright happy visuals form a binary opposition with the dark lyrics 

Starts with a mid-shot then zooms out, she is totally still, the setting is unconventional
She is seen as being awkward during the performance   
The setting is boring and bland making it unconventional 
The awkward use of dancing 
Costumers are conventual for the time, very fashionable 
Social ad cultural: the buildings in the back ground are cool at the time, and the hip thing 


Rebecca- Vanity Angel:  
Performance
Looking into the camera- direct mode of 
teen age girls audience- it is aspirational for the target audience 

Extreme low angle establishing shot 
mise-en-scene 
neon lights- very 80's 
intertextuality- looks like an american film 
exoticism