- Font has completely changed- now full on, gossipy, fun mode of address instead of the naive feel to it
- Brighter more fun mode of address
- The use of a competition for cars is now an everyday occurrence which is different from 1960's
- High street clothes article shows that the target audience is still aimed at women who are housewives and therefore want affordable clothes
- Shows it is still aimed at the working class
- Cookery competition shows there is still the same ideology that women belong in the kitchen therefore its not completely progressive
- "exciting again" shows how they feel that the magazine was previously boring and not very interesting, also shows they have changed which would make the audience want to read it to find out if it is exciting
Woman magazine has hardly changed at all
BRAND BUZZ:
Here’s some buzzworthy stuff that’s too good not to share.
- Over the past ten years, woman&home has been nominated every year in major industry awards, across a total of 12 categories. During that time, it has won awards in the key categories of brand, editor and publisher.
- Woman&home has successfully launched three independent spin off titles, Feel Good Food, Feel Good You and Eating Smart.
- In 2013 woman&home’s Editorial Director, Sue James, won a CEW Achievers award in recognition of woman&home’s influence within the beauty industry.
Brand Buzz is for their potential advertisers. They are selling audiences
No comments:
Post a Comment