Theorists revised

media language:
-roland barthes- semiotics/codes 
-claude levi strauss- binary oppositions 
-tzvetan todoov- equilibrium theory   
-steve neale- genre theories 

representation:
-david gauntlet- theories of identity 
-bell hooks- feminism
-stuart hall- theories of representation 
-lizbet van zoonen- feminist theory 
-judith butler 

audience:
-david gauntlet- theories of identity (pick and mix theory)
-stuart hall- reception theory 
-george gerbner- cultivation theory

industry:
-curran and seaton 
-sonya livingston and peter lunt- regulation of the media industry 
-curran and seaton- profit and power theory 
-albert bandura- media affects theory 
-david hesmondhalgh- cultural theory