Thursday, 25 January 2018

Exam question/ Structure

 "Genre conventions in magazines are completely informed by the social and historical context to which they are made" - Michael Collins
Evaluate this statement which reference to Adbusters. Make reference to genre hybridity. 


  • genre conventions- things which makes magazines a magazine - there are different genres such as culture jamming, women's lifestyle 
  • Adbusters purposely doesn't easily fit into a genre 
  • Wide spread terrorism, brexit, the American election- shows a large shift in society 
  • Opinion quote-don't have to agree with the theorist- use your own opinions too
  • There are many other things which make up the genre... such as producers ideology , when it was made, politcal viewpoints
  • Make references to genre hybridity- importance of it 
  • Financial reasons 

How to structure an essay:
  • READ and annotate the question- underline key terms 
  • Gut reaction- what's your opinion? What argument will you make? Agree mainly point some other things out 
  • PLAN- on the answer paper- bullet point- sentence starters repeating the question within the answer
  • Aim for 3-6 paragraphs 
  • Introduction:
  • Context- whats going on in society, actually magazines themselves(history) Adbusters first published 1989 - Adbusters media foundation     
  • Definition- the words that are underlined in the question- Genre> why it is important? Clear conventions                                                                                                          
  • Argument- That in general, Collins is right to list social and historical factors as essential to informing genre. However, political ideologies and genre hybridity also play a massive role.
  • Paragraphs:
  • Point- "The social context which the magazine is made in is essential to constructing genre"                                                                                                         
  • Evidence- " Central image looks like a typical terrorist- confusion-lacks cover lines- spray paint over masthead
  • Argument- Steve Neal- repetition and difference- subverts genre conventions deliberately to attract attention 
  • Conclusion: Opinion needs to come through- no new information- repetition 





































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