Constructing Representation

Advantages for newspapers demonstrating a particular political/ideology bias:

• To control people/ form of control
• To appeal to their target audience
• To make money
• To gain the support of a political party
• The support of a political party can gain the newspaper information/sources before others

Tabloid VS Broadsheet

• Contains more of a gossip type of news
• Contains more images
• Contains things you care about but things you don't really need to know
• Smaller (size)
• Aimed more at the working class
• They focus on gossip 
• More colourful
• Splash- used for a large eye catching image 
• Easier to distinguish as they have the large red top
• Larger headlines

• More expensive
• Contains more political information
• Contains "actual" news
• Contains news you need to know about
• A larger newspaper (size)
• Contains more words
• Has less images
• Focuses on factual news
• Serious
• Require you to have higher literally skills
• The story is printed on the front page/ looks like the inside of a newspaper

Polysemy- Multiple meanings. Not everything has a single meaning.

In newspapers producers try to typically attempt to avoid polysemic readings.

The process of forcing an audience in to a particular reading is called anchoring.

Anchorage- The 'fixing' of a a particular meaning to a media text, often through the use of captions.

Possible reasons for the group protesting-clenched fist connotations:

• Power
• Strength
• Anger
• Hope
• Unity  
• Makes people think they should be on their side(persuasive)
• Hatred 
• Contradiction 
• Binary oppositions 
• Cheering

• They are a red paper, the labour party used red therefore could show their support
• Positive bullet points, shows equality
• Photo with his thumb up shows positivity
• Bullet points anchor the audience
• Shows him looking happy and positive 
• Shows him as a hero and the only option 
• The Morning star doesn't need to try hard to show him positively 

• They think Corbin is literally rubbish
• They don't support the labour party
• Long bullet point list makes Corbin look bad and that there's more problems with him
• The use of 'we' is positioning and mode of address as it refers to the audience and the producers ideology
• Bullet points anchor the audience
• Very blunt
• The sun tries very hard to present Corbin negatively 

Bias- You lean towards a certain opinion
Where the producers of a text demonstrate a prejudice towards a certain group, or favouritism towards another. A one sided perspective.

Agenda- a set goal, when you try and do something with your opinions

the ideological goals of a media product. Often a media product will attempt to change the ideology of an audience, for example in a party political broadcast