Representation and identity

Anchor Spreadable Butter Advert:

• Older generation

• Younger generation

• Family

Connotations:

Close family

Mise-en-scene suggests this with the picture on the fridge

• Teenagers and pre-teenagers

Connotations:

Lexis- informal 

Hunched shoulders

Hoodies

• People with dementia

• Grandparents and Grandchildren 

Connotations:

They're into cooking

Appeals to people within different groups

• Jamaican/Caribbean accent:

Connotations:

They're into cooking 

Accent is relaxed and laid back

Appeals to people within different groups

Second generation immigrants (the children)

All these groups are used to be inclusive so it appeals to a larger target audience therefore more of the product will sell.

Pot noodle- You can make it Advert:

• Family

• Low income families

• Working class

• From up north

Connotations:

Poorer 

Working class

• Teenagers

• Establishing shot- messy teenager

• The bright lights of Vegas form Binary oppositions compared to the dull colours from the North.

• Positive ideology in terms of his sexuality

• Black people are shown to be sex obsessed within this advert 

How we define ourselves:

• What we wear
• Make-up/hair styles
• Tastes in music 
• Where we come from
• The way we talk- accent/language 
• Ethnicity 
• Friends 
• Hobbies
• Our grades
• Race
• Sexuality