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It can be clearly seen that the advert is selling mascara. 

The use of a close up shot draws attention and forces the audience to look at the model who has the mascara in her had. The close up also exaggerates the product as it fills the screen. The font that has been used is sans-serif which creates a more informal feel to the advert which would appeal to a wider target audience as they believe its more affordable. Cluttered layout- appeals to a younger working class audience who have busy lifestyles. New York symbolises expensive, busy, made for a busy lifestyle. Large brandname suggests its expensive as well as well established. Also could suggest its a basic and essential product for most women. Mystery of why the model is applying the makeup. Connotations of independence.

In this advertisement, the company is selling the bag. this is obvious in the composition of the two photographs. The two photographs draw our attention to the bag as the mise-en-scne highlights the bag in the second photograph as it takes central point. The company have used layout and design to empathise the bag they're selling. Also a close up has been used to show the detail of the bag. With the use of setting in the first picture it creates an atmosphere of sophistication. It also would attract the target audience as they want to achieve that lifestyle of being successful in New York.